Partnership:

MAJOR LEAGUE BASEBALL (MLB) and Gillette

Description:

Gillette, Comcast and the Major League Baseball teamed up for a promotion with the "Gillette 2008 MLB Rookie Reporter Showdown." The “Gillette 2008 MLB Rookie Reporter Showdown” was given a regional spin by nominating four rookie sportscasters from each of 12 MLB teams. Casting calls held in June outside venues from Fenway Park to Dodger Stadium produced hundreds of applicants from the 18-to-45 male demographic. Gillette and Comcast then selected four contenders for the reporting slot, supposedly representing its four men’s product groups: deodorant, body wash, shaving and hair care. The TV spots encourage viewers to go to www.MLB.com/GilletteReporter to cast a vote for the applicant they think most deserves the job. Viewers can see all the anchor-toss spots at the site, not just those from their local team. Viewers who visit the site before Sept. 21 will also have a chance to sign up for a sweepstakes offering a two-day, one-night trip for two to an MLB World Series game in the fall.

Partnership Opportunity:
MAJOR LEAGUE BASEBALL (MLB)/Sports
Partner/Category:
Gillette /Health & Beauty
Timing:
June 2nd Quarter 2008
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-14
Companies Involved
Tuck

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