Partnership:

MAJOR LEAGUE BASEBALL (MLB) and Poland Spring

Description:
Poland Spring and MAJOR LEAGUE BASEBALL (MLB) teamed up to promote the New York Yankees and the Boston Red Sox. The ''Ultimate Fan Contest'' determined the biggest fan of either the Boston Red Sox or the New York Yankees. Poland Spring is the official bottled water for both teams. Fans who participated logged on to www.Polandspring-rivalry.com to enter or cast a vote for their favorite entrant. All entrants submitted a photograph of themself demonstrating their worthiness of being crowned the ultimate fan. Entrants also wrote a 100-word essay describing their unmatched dedication to one of the teams. The winner recieved the Ultimate Fan experience, including four tickets to a home game, limo transportation, team jerseys, hats, t-shirts, program books and dinner at the clubhouse. The contest ran from May 26-August 15, 2005.
Partnership Opportunity:
MAJOR LEAGUE BASEBALL (MLB)/Sports
Partner/Category:
Poland Spring /CPG
Timing:
May 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-07-11
Companies Involved
Tuck

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