Description:
Walt Disney Studios partnered with Kohler Co. for a promotion celebrating the theatrical release of MALEFICENT: MISTRESS OF EVIL.
The partnership consisted of the "Mirror, Mirror" campaign surrounding Kohler's Verdera Voice Lighted Mirror. The partnership created a thematic tie-in between MALEFICENT: MISTRESS OF EVIL and Kohler's promotion of its mirror.
The partnership consisted of an updated TV Spot featuring film branding to go along with the Kohler product. The updated spot aired across several platforms nationwide.
Partnership Opportunity:
Maleficent: Mistress of Evil/Theatrical
Company:
Partner/Category:
Kohler Co. /Household
Timing:
October 4th Quarter 2019
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-10-30
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
