Description:
Walt Disney Studios partnered with YouTube to promote the theatrical release of MALEFICENT: MISTRESS OF EVIL.
The partnership consisted of Disney releases a MALEFICENT: MISTRESS OF EVIL virutal makeup experience on YouTube. This augmented reality campaign allowed YouTube viewers to transform themselves into MALEFICENT digitally.
The partnership was promoted with a video from makeup artist Promise Phan.
Partnership Opportunity:
Maleficent: Mistress of Evil/Theatrical
Company:
Partner/Category:
YouTube /Online
Timing:
October 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Female
Tweens
Teens
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2021-10-18
Companies Involved
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