Partnership:

MAMMA MIA! and Kraft

Description:
Universal Pictures and Kraft Foods teamed up to promote the theatrical release of MAMMA MIA through Athenos food products. Athenos food products featured on pack codes redeemable for free music downloads from Universal Music Group. The Universal Music Group promotion lasted through September 18, 2008. Athenos also developed an interactive website based around Greece, Athenos food products and MAMMA MIA.
Partnership Opportunity:
MAMMA MIA!/Theatrical
Company:
Universal Pictures
Partner/Category:
Kraft /CPG
Timing:
July 3rd Quarter 2008
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-07-02
Companies Involved
Tuck

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