Description:
Universal Pictures, celebrating the home entertainment release of MAMMA MIA: HERE WE GO AGAIN!, partnered with Omaze for Red Nose Day USA & Best Friends Animal Society. The cast of Mamma Mia! Here We Go Again, including Amanda Seyfried, Lily James, Pierce Brosnan, Colin Firth and writer Richard Curtis have joined together to support Red Nose Day USA and Best Friends Animal Society, with the launch of a once-in-a-lifetime experience opportunity. Fans could enter for the chance to win an unforgettable fan experience with a $10 donation benefiting these important causes. One lucky winner and their guest were randomly selected, flown out to London, put up in a four-star hotel, and experienced an unforgettable evening with the cast. The Omaze campaign launched April 18 2018, and ran through June 13, 2018.
Partnership Opportunity:
Company:
Partner/Category:
Omaze /CPG
Timing:
June 2nd Quarter 2018
Target:
Female
Adults
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Online
Signage
TV Spot
Signage
TV Spot
Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
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