MAN OF STEEL and Chrysler


Warner Bros. Pictures partnered with The Chrysler Group for the theatrical release of MAN OF STEEL. The Chrysler Group featured Ram trucks and launched the promotional campaign with a TV Spot for the Ram 1500 that incorporated the film. The campaign also included a print ad illustrated by a DC Entertainment comic artist and a one-of-a-kind MAN OF STEEL Power Wagon truck. The interior and exterior of the truck was designed with MAN OF STEEL-inspired colors and branding. The truck debuted on June 10, 2013 in New York City at the world premiere of the movie and was then on display at special events, including the National Finals Rodeo and State Fair of Texas, throughout the summer and fall before it was auctioned off for a charity. The Chrysler Group also provided vintage trucks and other vehicles to Warner Bros. Pictures that were integrated into key scenes in the film. MAN OF STEEL relased in theaters June 14, 2013.

Partnership Opportunity:
MAN OF STEEL/Theatrical
Warner Bros. Pictures
Chrysler /Automotive
June 2nd Quarter 2013
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