Partnership:

March Madness and Wendy's

Description:
The NCAA and Wendy's teamed up to celebrate MARCH MADNESS with special deals and promotions.

Wendy's, the Official Hamburger of the NCAA, promoted the college basketball tournament with a sweepstakes that offered fans a chance to win a trip to the NCAA Men's Final Four in 2020.

Fans entered the sweepstakes by purchasing a large drink at Wendy's during the promotion period. This gave fans the chance to win free food, credits on the Wendy's mobile app as well as the aforementioned trip to the 2020 Final Four.

The "Take Your Shot" promotion ran from March 11 through April 7, 2019.

Throughout the tournament, Wendy's continued to announce additional mobile offers.

Partnership Opportunity:
March Madness/Sports
Company:
NCAA
Partner/Category:
Wendy's /Dining
Timing:
March 1st Quarter 2019
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-03-21
Companies Involved
NCAA
Tuck

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