Partnership:

MARIO KART 8 DELUXE and Mercedes-Benz

Description:

Nintendo and Mercedes-Benz partnered for MARIO KART 8. For the first time in the history of the MARIO KART franchise, a real car appeared in the game. Players could download the virutal Mercedes GLA as an add-on to the standard game. The promotion also included a TV spot featuring a very lifelike Mario.

Partnership Opportunity:
MARIO KART 8 DELUXE/
Partner/Category:
Mercedes-Benz /Automotive
Timing:
May 2nd Quarter 2014
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-18
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.