Partnership:

MAROON 5 and The Coca-Cola Company

Description:
Universal Music Group partnered with The Coca-Cola Company to kick off the Coca-Cola Music campaign’s ‘24 HR SESSION’ with MAROON 5. On March 22, 2011, fans were invited to interact virtually with the band as they composed an original song from start to finish in 24 hours. Words, pictures, and comments were submitted on www.coca-cola.com/music and projected onto the studio’s walls during the recording session. Fans were also updated through the Coca-Cola Facebook page and the @CocaCola Twitter account. In addition, bloggers from around the world were onsite to keep their followers informed throughout the entire process. The event was part of Coca-Cola’s extensive global campaign to promote the brand through popular music and interactive media.
Partnership Opportunity:
MAROON 5/Music
Company:
Universal Music Group And Brands
Partner/Category:
The Coca-Cola Company /CPG
Timing:
March 1st Quarter 2011
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-27
Tuck

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