Partnership:

Marriott and PepsiCo

Description:
Marriott partnered with PepsiCo premium bottled water company Lifewtr for an art project that used augmented reality experiences. The AR project was featured at a pop-up event taking place at The Oculus at the Westfield World Trade Center in New York on Dec. 5 and 6, and continued to roll out for guests in Marriott Hotels nationwide throughout 2019. Marriott Stanton South Beach was among the first hotels to debut the new experience for guests. To further celebrate this launch at the local level, Lifewtr had a presence at Miami Art Week from Dec. 6-9, featuring various curated events and product sampling experiences. Guests could customize rooms virtually with an augmented reality gallery of artwork from emerging artists available on mobile devices. To start, guests scanned a custom bottle tag on the Lifewtr bottles found in participating Marriott hotels, and then opened the Facebook in-app camera. After choosing the artwork, they dragged it onto the virtual walls. They could also color the artwork for an added level of personalization, and shared the experience on social media within the app.
Partnership Opportunity:
Marriott/Travel
Partner/Category:
PepsiCo /Beverages
Timing:
December 4th Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-07
Companies Involved
Tuck

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