Partnership:

Marry Me and Sugarfina

Description:

Sugarfina and Universal Pictures partnered to promote Universal Pictures MARRY ME.

In honor of the release of Universal Pictures' new romantic comedy MARRY ME, Sugarfina hosted a special sweepstakes. The sweepstakes had 14 winners, each of whom received 2 free tickets to see the movie. To enter the sweepstakes, all fans had to do was enter their email address on the sweepstake's webpage to receive texts from Sugarfina.

In addition to the sweepstakes, Sugarfina also created a special candy box collection in honor of the movie. The ‘Love Story Bundle’ includes The Perfect Match 2 Piece Candy Bento Box, Picnic Date 3 Piece Candy Bento Box, Love Letters, Red Velvet White Chocolate Bar with Heart Sprinkles, and Milk Chocolate Bar with Heart Sprinkles. Some of the sweepstakes winners were purchasers of one of these special candies.

Partnership Opportunity:
Marry Me/Theatrical
Company:
Universal Pictures
Partner/Category:
Sugarfina /CPG
Timing:
1st Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
Product Bundle
Media Elements:
Micro site
Mobile
Online
Social Media

Website and Social Media

Created On:
2022-01-31
Last Modified on:
2022-02-02
Lou H
Lou H VP, Domestic Partnership Marketing Universal Pictures
Mike H
Mike H Senior Director, Partnership Marketing Universal Pictures
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.