Partnership:

MARS NEEDS MOMS and Nissan

Description:
Nissan partnered with Disney to promote MARS NEEDS MOMS through the launch of the 2011 Nissan Quest. The main part of the partnership included a sweepstakes where consumers stood a chance to win a new Nissan Quest, tickets to the movie and other prize packages. Other promotional elements included a Nissan iAd featuring MARS NEEDS MOMS, Radio Disney voiceover spots, a co-branded Disney webpage and internet banners. The promotion ran Q1 2011 up to the film? release on March 11 2011.
Partnership Opportunity:
MARS NEEDS MOMS/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Nissan /Automotive
Timing:
March 1st Quarter 2011
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2011-02-23
Companies Involved
Tuck

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