Partnership:

Mars Wrigley and Bumble

Description:

Mars Wrigley, maker of beloved treats such as M&M's and Skittles, partnered with dating app Bumble on a Valentine's Day promotion.

Mars Wrigley collaborated with Bumble on a Valentine's Day pop-up Sweet ReTREAT. The partnership encouraged consumers to treat themselves with Mars while exploring new ways to connect with Bumble.

The Sweet ReTREAT pop-up included the DOVE Chocolate All About You Profile ReFresh in which guests had the chance to receive advice on how to shape their Bumble profiles from Bumble's Profile Stylists, the Rockin' Pink STARBURST Nails in which guests could choose from bright STARBURST color themes for a mini manicure, Mars Wrigley Treat Tastings and more!

The pop-up was open on February 12 from 4:00PM to 8:00PM and February 13 from 12:00PM to 8:00PM. The event was totally free to attend with consumers only needing to fill out an online form to participate.

Partnership Opportunity:
Mars Wrigley/CPG
Company:
Mars Wrigley
Partner/Category:
Bumble /App
Timing:
February 1st Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Other
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2020-02-10
Companies Involved
Mars Wrigley
Tuck

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