Partnership:

Martin's and Blessings in a Backpack

Description:

Martin's Potato Rolls and Bread partnered with nonprofit Blessings in a Backpack to combat childhood hunger.

The partnership consisted of Martin's working with Blessings in a Backpack to celebrate Lunchbox Heroes. This back-to-school promotion emphasized that a Lunchbox Hero could be anyone who makes a positive impact on a child's life. These Lunchbox Heroes could be teachers, parents, lunch person, etc.

The promotion encouraged people to submit their child's Lunchbox hero via an online form. For each nomination of a Lunchbox Hero, Martin's donated $5t o Blessings in a Backpack up to $20,000 in total to fight childhood hunger.

Partnership Opportunity:
Martin's/CPG
Partner/Category:
Blessings in a Backpack /Non-Profit Organizations
Timing:
August 3rd Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Other
Created On:
2021-08-10
Last Modified on:
2021-08-10
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.