Partnership:

MARVEL COMICS and Master Lock

Description:
Master Lock will utilize several of the Company`s classic characters including The Incredible Hulk, Daredevil, Elektra™, Iron Man and Captain America™ throughout it`s promotion. The Incredible Hulk will be featured on specially-marked packages of combination and Sphero locks. As part of the campaign, Master Lock has commissioned Marvel to create 50,000 custom comic books featuring Master Lock products in the story line. This customized book will only be available to consumers who access the Master Lock promotional website www.masterlock.marvel.com and enter a promotional code found on specially-marked packages.
Partnership Opportunity:
MARVEL COMICS/Financial & Insurance
Company:
Marvel Entertainment
Partner/Category:
Master Lock /
Timing:
Undated 2003
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-03-17
Companies Involved
Marvel Entertainment
Tuck

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