Partnership:

Marvel Entertainment and Minor League Baseball

Description:

Walt Disney Studios' Marvel Entertainment partnered with Minor League Baseball to launch "Marvel's Defenders of the Diamond" program. 

The three year partnership included 96 MiLB teams during the 2022 through 2024 baseball seasons. During each season, each team will host at least one Marvel Super Hero themed game. During these games, teams will wear special edition Marvel Super Hero-branded jerseys while other Marvel themed activities and promotions take place throughout the game. 

As part of the partnership, Marvel will create a "Marvel's Defenders of the Diamond" comic book for MiLB fans that will be distributed at Minor League Baseball's stadiums. Co-branded merchandise will also be revealed in the future. 

Partnership Opportunity:
Marvel Entertainment/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Minor League Baseball /Sports
Timing:
2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-10-25
Last Modified on:
2021-11-02
Companies Involved
Tuck

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