Partnership:

DEADPOOL AND WOLVERINE and Nestle USA

Description:
DiGiorno and Marvel Studios have teamed up to release special edition pizzas for Deadpool & Wolverine. Four separate styles are a part of the line-up, each coming with a unique name related to the MCU film. There are four flavors, and the three aside from Spicy Wolvie Pie will come with a cut-out Deadpool mask on the back of the box for fans to "cosplay as the Merc with a Mouth while their pizza bakes." The themed pizza varieties come with a suggested retail price of $6.49, though prices will vary by retailer. The list of pizzas with their respective ingredients can be seen below.
  • The Wade Special: A sweet and salty combo not just for mercs, made with pineapple and black olives to pay homage to Wade Wilson’s pizza in the first movie.
  • Gimme Chimi: A chimichanga-inspired pizza that is a fiesta for your tastebuds and topped with spicy cumin sauce, beef topping, jalapeno, and cheddar & mozzarella cheeses.
  • Spicy Wolvie Pie: Crafted with Wolverine and other meat lovers in mind, this pie is stacked with pepperoni, chorizo and bacon.
  • Maximum Pep: Made with maximum flavor and zero regrets - just like Deadpool’s decisions - Maximum Pep is piled high with sliced and diced pepperoni.
From June 17 to August 26, fans can also enter for a chance to win a variety of prizes with a new sweepstakes. They can enter at DiGiorno.com/deadpoolandwolverine. A grand prize will see a winner flown to Los Angeles to try out DiGiorno pizzas cooked by a private chef along with a "stunt masterclass" with katanas. The possible prize list can be viewed below.
  • Pizza party in La LaLand: DiGiorno will fly one winner and their best bub to La La Land (aka Los Angeles) for the ultimate trip of a regenerative lifetime. From a private chef whipping up the mouthwatering DiGiorno limited edition pizzas to a stunt masterclass where the winner will learn slick katana combat moves – this experience is out of this universe. IYKYK.
  • Merc merch: Superheroes have all kinds of cool gear, so it only makes sense that we roll up with some pizza accessories of our own. Pizzaccessories, if you will. Not only will fans want to get their hands on our limited-edition gear, but collectible swag will also be almost as hot as a fresh, out of the oven DiGiorno pizza.
  • Fandango Movie Tickets** (because duh?): Tickets to see Marvel Studios’ Deadpool & Wolverine, in theaters July 26.
Partnership Opportunity:
DEADPOOL AND WOLVERINE/Theatrical
Company:
Marvel Entertainment
Partner/Category:
Nestle USA /CPG
Timing:
June 2nd Quarter 2024
Target:
Male
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
Contest / Sweepstakes
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Micro site
Online
Social Media
Created On:
2024-06-24
Last Modified on:
2024-06-24
Companies Involved
Marvel Entertainment
Nestle USA
Tuck

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