Partnership:

Marvel Superheros and Swarovski

Description:

Swarovski launched its debut collection with Marvel, introducing a series of crystal figures and accessories paying tribute to fan-favorite characters including Hulk, Iron Man, Spider-Man, Black Panther, and Captain Marvel.

The series included a set of approximately 5-inch tall figures featuring Hulk, Iron Man, Black Panther, and Spider-Man rendered in full color with between 578 to 955 facets. Shining a light on Swarovski’s master cutting expertise and craftsmanship, the figures were brought to life in exquisite detail.

Taking things a step further was the Limited-Edition Spider-Man display piece which was set with more than 32,000 crystals. Seen hanging upside-down on a New York streetlamp, the figurine took 233 hours to complete and was delivered in a premium suitcase. Complimentary accessories include a range of pendants, bracelets, rings, and stickers.

The full collection was available online and at select Swarovski locations. Prices ranged from $85 USD for the stickers to $23,000 USD for the Limited-Edition Spider-Man figure.

Partnership Opportunity:
Marvel Superheros/Classic Characters
Partner/Category:
Swarovski /
Timing:
April 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2023-04-21
Last Modified on:
2023-04-25
Companies Involved
Tuck

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