Partnership:

Marvelous Mrs. Maisel and JSX

Description:

Amazon partnered with acclaimed hop-on jet service JSX for a promotion celebrating Prime Video's hit show  THE MARVELOUS MRS. MAISEL. 

Amazon collaborated with JSX to treat twenty lucky superfans with "One Marvelous Night in Vegas" to celebrate the launch of Season 3 of the show.

JSX gave these fans a flight from Burbank to Las Vegas. Prior to the flight, guests had the chance for a one-of-a-kind photo opportunity in front of the JSX Maisel branded aircraft in Burbank, including exclusive access to the JSX lounge featuring Marvelous first-class service and amenities.

Guests boarded a custom Maisel-wrapped JSX plane and were treated to a bespoke in-flight experience complete with a specialty Maisel cocktail, gift bags on every seat, a custom Flight Attendant pink scarf, and a curated "Maisel-style" in-flight announcement recorded for the group by series star Rachel Brosnahan.

Once they arrived in Las Vegas, they recieved an overnight stay at The Cosmopolitan of Las Vegas as well as an exclusive performance of VEGAS! THE SHOW.

Partnership Opportunity:
Marvelous Mrs. Maisel/Television
Company:
Amazon Studios
Partner/Category:
JSX /Travel
Timing:
December 4th Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Product Demonstrations / Sampling
Media Elements:
Mobile
Online
Product Giveaways
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-01-08
Companies Involved
Amazon Studios
Tuck

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