Description:
Tied in with Subway and "Planet Lunch" back-to-school program. Includes sweepstakes on over 20 million variety packs and 25, 000 POP displays.
Partnership Opportunity:
MARVIN THE MARTIAN (50TH ANNIV.)/Television
Company:
Partner/Category:
Frito-Lay /CPG
Timing:
August 3rd Quarter 1998
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
1999-05-30
Companies Involved
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