Partnership:

Mary Poppins Returns and Harvey Nichols

Description:
Walt Disney Studios partnered with luxury British department store chain Harvey Nichols to celebrate the release of MARY POPPINS RETURNS in theaters. Ahead of the opening of the film, Harvey Nichols transformed their flagship store into a movie-themed wonderland. Four original costumes designed by Academy Award-winning designer Sandy Powell were showcased in their Knightsbridge windows alongside gilded umbrellas – Poppins’ preferred method of travel. The themed Mary Poppins experience was promoted by Harvey Nichols across their social media platforms.
Partnership Opportunity:
Mary Poppins Returns/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Harvey Nichols /Retail
Timing:
December 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-04
Companies Involved
Tuck

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