Partnership:

Mary Poppins Returns and L’Oréal Paris

Description:
Walt Disney Pictures partnered with L’Oréal Paris to promote the theatrical release of MARY POPPINS RETURNS. The promotion consisted of a new line of makeup as well as a themed pop-up opening in Paris’ BHV Marais store. The collection consisted of seven lipstick shades, packaged in multi-colored casing and complete with a golden outline of some of the beloved characters from the film. For hardcore Poppins fans, there was also a gift box set. The Poppins pieces were also available to buy in Italy and on Amazon.
Partnership Opportunity:
Mary Poppins Returns/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
L’Oréal Paris /Health & Beauty
Timing:
December 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-20
Companies Involved
Tuck

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