Partnership:

Mary Poppins Returns and Trunk Club

Description:
In celebration of the threatrical release of MARY POPPINS RETURNS, Trunk Club and Walt Disney Studios teamed with Academy Award-winning costume designer Sandy Powell to host an event on November 27, 2018 that unveiled a curated series of modern-day looks, inspired by the film. Hosted at Trunk Club's Los Angeles Clubhouse, guests enjoyed a live model presentation showcasing Sandy Powell's curated looks for men and women, and perusing artifacts on display from the making of the film. The curated women’s looks were created to emulate Mary Poppins’ signature style —chic with an eccentric twist—by incorporating demurely flirty pieces for the modern woman. For men, looks were inspired by Mary’s friend Jack and include classic casual pieces paired with flashes of color. The collection was available for a limited time, exclusively through Trunk Club, and coincided with the film's release in theaters.
Partnership Opportunity:
Mary Poppins Returns/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Trunk Club /Fashion
Timing:
December 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-12-14
Companies Involved
Tuck

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