Fox TV and Blue Apron partnered to promote the latest season of MASTERCHEF JUNIOR. The meal delivery service collaborated with the series producers to develop a Mystery Box Challenge. During the episode, each young home cook opened his or her Mystery Box to reveal a Blue Apron Family Plan box with a choice of two proteins and an assortment of farm-sourced winter vegetables. They were then given 45-minutes to curate a dinner recipe that families could enjoy. The winner of the challenge had their recipe featured on an upcoming Blue Apron Family Plan menu, which fans could access via micro site.
Additionally, all eight MASTERCHEF JUNIOR contestants received a one year subscription of Blue Apron meals.