Partnership:

Mattel and Ferrara Candy Company

Description:


Ferrara Candy Co., Inc.’s Jelly Belly brand has partnered with Mattel Inc. to debut two limited edition collections — Jelly Belly Hot Wheels and Jelly Belly Barbie. The Hot Wheels line features an assortment of Very Cherry, Berry Blue, orange soda, lemon, and grape soda flavor beans. Packaging features the Hot Wheels logo and images of various cars.

The Barbie range is an assortment of Jewel Bubble Gum, Strawberry Cheesecake, Jewel Very Cherry, Cotton Candy, and Strawberry Boba Milk Tea flavors. The pink packaging includes the Barbie logo.

Both collections are available in 4.25-ounce gift boxes with an SRP of $8.99, 2.8-ounce peg bags with an SRP of $3.99, three-ct one-ounce packs with an SRP of $4.49, and 7.5-ounce gift bags with an SRP of $8.99.

Partnership Category:
Toys
Company:
Mattel
Partner/Category:
Ferrara Candy Company /CPG
Timing:
October 4th Quarter 2024
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-10-08
Last Modified on:
2024-10-08
Companies Involved
Ferrara Candy Company
Ferrara Candy Company
Daniella B
Daniella B Senior Manager FMCG & Promotions Mattel
Tuck

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