Partnership:

Barbie and Olipop

Description:
Olipop and Mattel have launched The Barbie: Peaches & Cream flavor, here for a limited time. The sunny new flavor is here to celebrate the 65th anniversary of the cult-favorite Peaches & Cream Barbie doll, paying a “sippable homage” to the '80s icon.

The '80s-inspired can features all the signature nods to Peaches & Cream Barbie, too, decorated in sparkles, hearts, lipstick, and high-heel pop art. The fruity new flavor rolled out on May 1, available at major retailers like Walmart, Amazon, and Whole Foods, priced at $2.49 per can or $35.99 for a 12-pack.
Partnership Opportunity:
Barbie/Toys
Company:
Mattel
Partner/Category:
Olipop /Beverages
Timing:
May 2nd Quarter 2024
Target:
Male
Female
Family
Adults
Teens
Tweens
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media

Website and Social Media

Created On:
2024-05-07
Last Modified on:
2024-05-14
Companies Involved
Daniella B
Daniella B Senior Manager FMCG & Promotions Mattel
Tuck

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