Mattel announced that they partnered with Save the Children to invest in the next generation.

From August 28 through October 1, 2022, when shoppers purchased select Barbie, Matchbox, and Little People items at Target stores nationwide and online at Target.com, a portion of the retail price from each sale, up to a certain amount, was donated by Mattel to Save the Children’s U.S. rural education programs which help children build the language, literacy, numeracy, social and emotional skills they need to succeed.