Partnership:

Mattel and Tesla

Description:

Mattel teamed with Tesla to create the MEGA x Tesla Cybertruck inspired by the original designs from Tesla's upcoming release. 

Consumers will experience a one-of-a-kind building experience that they can customize to reveal different hidden features that can only be discovered while building the Cybertruck. 

The building set includes 3,000 pieces that will give consumers the ability to discover the sharp-angled exoskeleton, adjustable air skeleton, armor glass windows and more. 

Online, consumers can learn and explore the MEGA x Tesla Cybertruck building set through an interactive AR experience. 

The MEGA x Tesla Cybertruck will be available for $250 on Mattel Creations website starting October 15. 

Partnership Opportunity:
Mattel/Toys
Company:
Mattel
Partner/Category:
Tesla /Automotive
Timing:
October 4th Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
AR / VR
Licensed Product
Collectible
In-Store / Retail
On Pack
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-10-13
Last Modified on:
2021-10-14
Companies Involved
Tuck

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