Partnership:

Mattel's Barbie and Joybird

Description:

In celebration of the 60th anniversary of the Barbie Dreamhouse, Barbie and Joybird officially launched nine limited-edition licensed furniture pieces, all of which were designed to bring Barbie’s signature, nostalgic style into your space.

They imagined some Barbie inspired interior highlights into functional, cheery pieces with an undercurrent of her iconic style running throughout. Embraced timeless gold accents, pops of gemstone colors, and curvy, modern furniture. Also with tufted bed and a gilded bookcase. All available for a limited time.

Partnership Opportunity:
Mattel's Barbie/Toys
Company:
Mattel
Partner/Category:
Joybird /Household
Timing:
September 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Licensed Product
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2022-09-26
Last Modified on:
2022-10-03
Companies Involved
Ann M
Ann M Senior Manager, Consumer Products Mattel
Nicholas F
Nicholas F Marketing Coordinator
Tuck

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