Partnership:

MAZE RUNNER: THE DEATH CURE and Under Armour

Description:

20th Century Fox and Under Armour partnered to promote the theatrical release of MAZE RUNNER: THE DEATH CURE with a sweepstakes. Beginning January 1, 2018, fans could share their film-inspired run route with the hashtag #MazeRunnerSweepstakes via Twitter, Instagram or Mail-In entry for the chance to win one of ten $100 Under Armour eGift Cards.

The sweepstakes period ended January 31, 2018.

Partnership Opportunity:
MAZE RUNNER: THE DEATH CURE/Theatrical
Company:
20th Century Fox Filmed Entertainment
Partner/Category:
Under Armour /Fashion
Timing:
January 1st Quarter 2018
Target:
Male
Female
Teens
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Email
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-01-17
Companies Involved
20th Century Fox Filmed Entertainment
Tuck

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