Partnership:

McDonald's and Cactus Plant Flea Market

Description:

Cactus Plant Flea Market and McDonald's collaborated on a limited-edition Happy Meal for adults, which features collectible toys starring McDonald's mascots Grimace and Hamburglar and Cactus Plant Flea Market's Birdie and Cactus Buddy. Consumers can choose between a Big Mac or 10-piece Chicken McNuggets for the Cactus Plant Flea Market Box, and the partnership also included themed apparel from the partnership. 

All was available in participating McDonald’s locations October 3, 2022.

Cynthia Lu — founder of the playful streetwear brand — applied her signature language to pullover hoodies, tees that came in both short and long-sleeved lengths and sweatpants. Some of the pieces feature co-branded prints, graphics group together McDonald’s characters, Big Mac imagery, coffee stirrers, the famous golden arches sign and more. Customers also had the opportunity to order a mystery jumbo-sized plush doll or Hamburglar and Cactus Buddy costumes, the latter of which arrives in a timely manner considering that Halloween is right around the corner.

Partnership Opportunity:
McDonald's/Dining
Partner/Category:
Cactus Plant Flea Market /Fashion
Timing:
September 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
Licensed Product
On Pack
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Created On:
2022-10-12
Last Modified on:
2022-10-18
Companies Involved
Tuck

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