Partnership:

McDonald's and LOKI

Description:

McDonald’s unveiled its “As Featured In” meal in more than 100 countries. The meal included a medium soft drink, medium fries, and a customer’s choice of a Quarter Pounder with Cheese, 10-Piece McNuggets or a Big Mac. The special meal also included Sweet ‘N Sour Sauce.

When customers scanned the Sweet ‘N Sour lid on Snapchat, they got access to “custom content developed by Marvel Studios exclusively for McDonald’s fans” with new content available every week throughout the promotion.

Partnership Opportunity:
McDonald's/Dining
Partner/Category:
LOKI /Streaming
Timing:
3rd Quarter 2023
Target:
Male
Female
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
In-Store / Retail
Licensed Product
On Pack
Product Bundle
Media Elements:
Direct Marketing
Online
Social Media
Created On:
2023-08-30
Last Modified on:
2023-09-05
Companies Involved
Tuck

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