Partnership:

McDonald's and Travis Scott

Description:

McDonalds partnered with Travis Scott to create the "Cactus Jack Meal" and add it to their menus.

The Cactus Jack Meal consisted of a quarter pounder with bacon accompanied by a medium fries with BBQ dipping sauce and a sprite. Travis Scott aka "Cactus Jack" served as an extremely popular pop culture figure for McDonald's to collaborate with. His fans could be categorized as being the teen to young adult range (mid 20s) and are often associated with extreme loyalty to Travis and his brand.

The partnership included a commercial with Travis narrating along with a new line of McDonalds x Cactus Jack apparel.

Partnership Opportunity:
McDonald's /Dining
Company:
McDonald’s Corp.
Partner/Category:
Travis Scott /Music
Timing:
September 3rd Quarter Ongoing
Target:
Male
Female
Teens
Adults 18-24
Promotional Elements:
Branded Content
In-Store / Retail
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
TV Spot
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-09-28
Companies Involved
McDonald’s Corp.
Tuck

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