Description:
Procter & Gamble's Secret Deodorant and Paramount Pictures partnered to promote MEAN GIRLS with a custom :30 spot featuring Karen and Gretchen using P&G's Secret to "smell, look, and feel fetch for 72 hours."
Partnership Opportunity:
MEAN GIRLS/Theatrical
Company:
Partner/Category:
P&G's Secret /CPG
Timing:
January 1st Quarter 2024
Target:
Female
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Promotional Elements:
Media Elements:
Online
Social Media
TV Spot
Social Media
TV Spot
Website and Social Media
Created On:
2024-01-10
Last Modified on:
2025-07-28
Companies Involved
Taylor (
Executive Director, Marketing Partnerships
Paramount Pictures 
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