Description:
Rob’s Backstage Popcorn, the snack company created by the Jonas Brothers and the father of their former bandmate, Rob Garbowsky, has kicked off its Movie Theater Butter journey with none other than MEAN GIRLS as the film celebrates its 20th anniversary. The new offering is available exclusively at Sam’s Club for $5.98 per 12 oz. bag.
Partnership Opportunity:
Company:
Paramount Consumer Products and Experiences
Partner/Category:
Rob's Backstage Popcorn /CPG
Timing:
February 1st Quarter 2024
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Licensed Product
On Pack
Media Elements:
Celebrity Appearance / Endorsement
Online
Social Media
Online
Social Media
Website and Social Media
Created On:
2024-02-22
Last Modified on:
2024-02-22
Companies Involved
Paramount Consumer Products and Experiences
Taylor (
Executive Director, Marketing Partnerships
Paramount Pictures 
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