Partnership:

MEDAL OF HONOR WARFIGHTER and AMD

Description:

Electronic Arts partnered with AMD for the video game release of MEDAL OF HONOR WARFIGHTER. AMD hosted an online sweepstakes via Facebook where contestants had to "like" AMD`s Facebook Page and fill out an online entry form. Prizes were given out once a week for 9 weeks beginning August 27, 2012 and ending October 31, 2012. Prizes included an AMD FX8150 processor, a sapphire radeon HD 7750, a SteelSeries Shift Keyboard inspired by the game, and Computer Cases. One Grand Prize winner recieved a custom build MEDAL OF HONOR themed gaming system that included, one AMD FX8150 Processor, one Sapphire FX990 mainboard, two Sapphire HD 7950 graphics cards with custom exterior, one SteelSeries Shift Keyboard with MEDAL OF HONOR graphics and one SteelSeries QcK MEDAL OF HONOR edition. The partnership ran from August 27, 2012 through October 31, 2012. MEDAL OF HONOR WARFIGHTER released in stores October 23, 2012.

Partnership Opportunity:
MEDAL OF HONOR WARFIGHTER/Gaming & Esports
Company:
Electronic Arts (EA)
Partner/Category:
AMD /Tech
Timing:
October 4th Quarter 2012
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Contest / Sweepstakes
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-27
Companies Involved
Electronic Arts (EA)
Tuck

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