Partnership:

MEN IN BLACK 3 and Baskin Robbins

Description:
Sony Pictures Entertainment teamed up with Baskin Robbins for the theatrical release of MEN IN BLACK 3. Baskin-Robbins used the movie`s release to bring back the flavor, ""Lunar Cheesecake.?""Lunar Cheesecake"" made its first appearance in 1969 to commemorate the original moon landing. Baskin Robbins also released three new menu items inspired by MEN IN BLACK 3, Lunar Lander, Agent 31, and Pink Surprise Cake. The menu items and flavors were available on May 1, 2012. MEN IN BLACK 3 released in theaters on May 25, 2012. http://www.huffingtonpost.com/2012/04/30/baskin-robbins-men-in-black_n_1464152.html
Partnership Opportunity:
MEN IN BLACK 3/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Baskin Robbins /Dining
Timing:
May 2nd Quarter 2012
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2012-05-16
Companies Involved
Sony Pictures Entertainment
Tuck

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