Partnership:

Men In Black International and Dreamscape

Description:

Sony Pictures partnered with VR company Dreamscape to launch a promotion celebrating the release of MEN IN BLACK: INTERNATIONAL in theaters.

The promotion consisted of the companies collaborating to create a unique virtual reality experience celebrating the film.

Dreamscape's VR experience, titled "Men in Black: First Assignment" had a large focus on storytelling that evoked the world of MEN IN BLACK: INTERNATIONAL. The experience lasted approximately 10-12 minutes and allowed up to six users to be tasked with a branded mission. The MEN IN BLACK: INTERNATIONAL experience allowed players to explore a variety of worlds while riding intergalactic hover-bikes.

The VR experience was launched at Dreamscape's flagship location in Century City, CA.

Partnership Opportunity:
Men In Black International/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Dreamscape /Tech
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2019-06-10
Companies Involved
Sony Pictures Entertainment
Tuck

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