Sony Pictures partnered with VR company Dreamscape to launch a promotion celebrating the release of MEN IN BLACK: INTERNATIONAL in theaters.

The promotion consisted of the companies collaborating to create a unique virtual reality experience celebrating the film.

Dreamscape's VR experience, titled "Men in Black: First Assignment" had a large focus on storytelling that evoked the world of MEN IN BLACK: INTERNATIONAL. The experience lasted approximately 10-12 minutes and allowed up to six users to be tasked with a branded mission. The MEN IN BLACK: INTERNATIONAL experience allowed players to explore a variety of worlds while riding intergalactic hover-bikes.

The VR experience was launched at Dreamscape's flagship location in Century City, CA.