Description:
Sony Pictures partnered with Gelatissimo for a promotion celebrating the theatrical release of MEN IN BLACK: INTERNATIONAL.
The promotion consisted of the Australia-based galato chain unveiling two new flavors inspired by the film. The first of the flavors was Mocha In Black which had a cocoa taste with hints of coffee. The second flavor was Lunar Lime.
The MEN IN BLACK: INTERNATIONAL themed flavors were supplemented by in-store promotion for the film.
Partnership Opportunity:
Men In Black International/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Gelatissimo /CPG
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-07-08
Companies Involved
Sony Pictures Entertainment
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