Sony Pictures partnered with Lexus to celebrate the release of MEN IN BLACK: INTERNATIONAL in theaters.

The partnership consisted of Lexus being named the official vehicle supplier of the major motion picture. Lexus vehicles were featured as the official fleet of Men in Black agents globally in the film with the 2020 Lexus RC F having a starring role as the vehicle of choice for Men in Black agents.

Throughout MEN IN BLACK: INTERNATIONAL, the Lexus RX Hybrid and Lexus LX SUVs were also featured in film scenes with alien encounters.

The collaboration between Lexus and Sony Pictures’ “Men in Black: International” included product integration in the film, a co-branded TV spot, a custom Men in Black RC F and sponsorship of the film premiere.