Description:
Sony Pictures partnered with the National Basketball Association for a promotion celebrating the theatrical release of MEN IN BLACK: INTERNATIONAL.
The partnership consisted of a series of branded TV Spot that aired during the 2019 NBA Finals. The spots consisted of NBA stars such as Chris Paul and Russell Westbrook interacting with the universe of the film.
One spot featured Chris Paul revealing himself to be an alien to MEN IN BLACK: INTERNATIONAL stars Tessa Thompson and Chris Hemsworth who appeared in-character.
Partnership Opportunity:
Men In Black International/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
NBA /Sports
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Celebrity Appearance / Endorsement
Online
Signage
Social Media
TV Spot
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2019-07-17
Companies Involved
Sony Pictures Entertainment
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