Partnership:

Men In Black International and Paul Smith

Description:

Sony Pictures partnered with fashion designer Paul Smith to celebrate the theatrical release of MEN IN BLACK: INTERNATIONAL. 

The partnership consisted of Paul Smith re-designing the iconic black suits and creating an entire clothing collection inspired by the film.

The collection included black suits with printed linings featuring aliens, hooded sweatshirts also featuring aliens as well as white shirts decorated with buttons in a variety of fantastical shapes.

The clothes in the collection were supplemented by accessories such as a black tie decorated with sunglasses, a silk scarf, cufflinks with the MIB logo, socks, an iPhone cover as well as a briefcase.

The collection was made available on June 14, coinciding with the theatrical release of MEN IN BLACK: INTERNATIONAL.

Partnership Opportunity:
Men In Black International/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Paul Smith /Fashion
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-05-21
Companies Involved
Sony Pictures Entertainment
Sony Pictures Entertainment
Tuck

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