Partnership:

Men In Black International and Zaxby's

Description:

Sony Pictures partners with Zaxby's to promote the theatrical release of MEN IN BLACK: INTERNATIONAL.

Zaxby's Restaurants promoted MEN IN BLACK: INTERNATIONAL throughout its 900 nationwide locations across 17 states. The promotion consisted of in-store promotion as well as MEN IN BLACK: INTERNATIONAL branding on Zaxby's website.

Zaxby's also served Coca-Cola Freestyle’s “Unidentified Fizzy Object” which was a movie-themed drink option served in a collectible MIB cup. 

Zaxby's also produced three television ads featuring Zaxby’s Blackened Blue Zalad and Cajun Club Sandwich that were all MEN IN BLACK: INTERNATIONAL themed.

Partnership Opportunity:
Men In Black International/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Zaxby's /Dining
Timing:
June 2nd Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Created On:
2020-11-30
Last Modified on:
2019-05-17
Companies Involved
Sony Pictures Entertainment
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.