Merlin Entertainments announced a global partnership with iconic car brand Ferrari to develop immersive themed brand experiences at two LEGOLAND theme parks, with the potential for further expansion in the future. The collaboration built on Merlin’s successful relationship with Ferrari, and included the recently opened LEGO Ferrari Build and Race at LEGOLAND California.

Launched in the Spring at both LEGOLAND Billund and LEGOLAND Windsor theme parks, LEGO Ferrari Build and Race was a brand-new experience which puts visitors in the driver’s seat to build, test and race their very own LEGO Ferrari with cutting-edge digital technology, the first of its kind to be experienced at any LEGOLAND theme park in the world.

A LEGO pit crewmember greeted visitors on arrival at the attraction, sharing Ferrari fun facts, race history, and showcasing themed LEGO race gear and awards. Once inside the garage, visitors had the opportunity to take a photo with a life-size LEGO Ferrari

Visitors could then build their own LEGO Ferrari car to race at one of three racetracks. Each track offered different obstacles, challenges and a chance to clock in the fastest time

Visitors would then be able to create a custom digital Ferrari race car which was digitally projected on a LEGO racetrack based on Pista di Fiorano and where visitors could compete with other cars digitally for the fastest race lap!