Partnership:

Miami Dolphins and Velveeta

Description:

The NFL and the Miami Dolphins partnered with Velveeta on a promotion that gave fans a co-branded sofa that was questo-themed.

The Miami Dolphins collaborated with Velveeta for a #QuesofaContest on Twitter. Through December 16, fans in Florida could participate on Twitter for the chance to win one of two sofas.

The sofas included a warmer for Velveeta queso dip as well as lava lamps, LED lighting and a compartment for snack storage. The design of the couch included Velveeta branding as well as nacho-themed pillows. Miami Dolphins fans could enjoy queso on these sofas while watching the game from a truly unique vantage point.


Partnership Opportunity:
Miami Dolphins/Sports
Partner/Category:
Velveeta /CPG
Timing:
December 4th Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Created On:
2020-12-15
Last Modified on:
2020-12-15
Companies Involved
Tuck

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