Partnership:

MIAMI VICE and West Marine

Description:
Universal Pictures and West Marine partnered to promote the theatrical release of MIAMI VICE. Consumers who entered the ''MIAMI VICE Sweepstakes'' had a chance to win a trip for two to the world premiere and after party of MIAMI VICE along with a $1000 shopping spree at any West Marine store. Ten runner ups received $100 West Marine gift cards. Consumers entered online at WestMarine.com between June 1, 2006 through June 23, 2006.
Partnership Opportunity:
MIAMI VICE/Theatrical
Company:
Universal Pictures
Partner/Category:
West Marine /Retail
Timing:
June 2nd Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-06-19
Companies Involved
Tuck

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