Partnership:

Mickey Mouse and Dole

Description:
Disney partnered with Dole in celebration of Mickey Mouse’s 90th anniversary. The partnership consisted of four months of activities and recipes beginning in October 2018. From October through January, Dole presented Mickey Mouse as an everyday hero through 19 recipes that honored his legacy and imagery over the last 90 years, six Mickey how-to recipes as well as select branded healthy menu and party-planning tips. Mickey also appeared across Dole bananas, pineapples, packaged salads and vegetables across the U.S. and Canada. The partnership marked the beginning of Dole’s “Powering the Hero Within” initiative, which aimed to encourage healthy eating with the help of Disney characters.
Partnership Opportunity:
Mickey Mouse/Other
Partner/Category:
Dole /CPG
Timing:
October 4th Quarter 2018
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Created On:
2020-11-30
Last Modified on:
2018-10-31
Companies Involved
Tuck

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