Partnership:

Mickey Mouse and Levi's

Description:
The Walt Disney Company partnered with Levi's to celebrate the 90th anniversary of Mickey Mouse. The promotion featured branded 501 jeans (and T-shirts and Trucker jackets too) for the Levi’s x Disney Mickey Mouse collaboration available starting November 1, 2018 in-store and online. Along with T-shirts and sweatshirts featuring Mickey graphics, the collection also included a limited edition Mickey-adorned Levi’s Trucker jacket and a pair of 501 jeans with an all-over Mickey print. To add a bit of street-style to the collection, many of the pieces featured flocking, embroidery and sequins. And to truly celebrate all of his 90 years, some of graphics were pulled from Disney’s archives, bringing out some unique images of Mickey.
Partnership Opportunity:
Mickey Mouse/CPG
Partner/Category:
Levi's /Fashion
Timing:
November 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Created On:
2020-11-30
Last Modified on:
2018-11-08
Companies Involved
Tuck

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