Partnership:

Mickey Mouse and Rag & Bone

Description:
Disney partnered with Rag & Bone to celebrate Mickey Mouse’s 90th birthday celebrations. The US fashion label teamed up with Disney on a unisex capsule ready-to-wear collection celebrating the iconic cartoon character, whose milestone birthday hit on November 18, 2018. The series spanned t-shirts, sweaters, a denim jacket, chinos, a sneaker and more, with pieces featuring various Mickey images and retailing for between US $150 and US $2,995. The Rag & Bone X Disney Mickey Mouse collection launched on November 1, 2018.
Partnership Opportunity:
Mickey Mouse/Other
Partner/Category:
Rag & Bone /Retail
Timing:
November 4th Quarter 2018
Target:
Male
Female
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-31
Companies Involved
Tuck

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